Advertising and Marketing Certification Level 2

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Advertising and Marketing Certification Level 2

If you have individuals in your organisation who are responsible for the advertising and marketing strategies and initiatives of the company, this comprehensive course could be the ideal course to help them consolidate their existing knowledge and learn new skills in the field.

It’s simple for students to study at their own pace and around their existing work commitments, as the course is split into 18 concise 30-minute modules, organised by topic.

What’s Covered in the Course?

Students will learn about the following areas:

An overview of the differences between advertising and marketing and an in-depth look at different types of marketing strategy and how to tailor strategies to your business;
An understanding of media planning, including the processes within it and the importance of scheduling;
How to use market research, in order to benefit the business, by understanding customer needs and how to effectively meet their expectations;
Tips on how to create great advertising campaigns and effective adverts, including a definition of viral and social media marketing and how to use both to the greatest effect;
How to purchase advertising space that works for your target market, as well as the different types of advertising space available;
A summary of laws and regulations relating to advertising in the UK;
Types of mistakes that can be made when advertising and how to avoid them;
Tips on how to progress a career in the advertising and marketing field;
Common advertising abbreviations that are in general use, as well as examples of effective adverts.

What are the Benefits of the Course?

Here are some of the many advantages of undertaking this course:

You can help your team member’s career progression, by supporting them to gain comprehensive skills in marketing and advertising and undertake a structured certification;
Students can easily combine work and study, due to the fact that they can complete bite-sized modules at their own pace and on any device;
Students will receive a certified diploma which is valued by many employers in the field;
Students can benefit from having lifetime access to the valuable information contained within the course.

Module 1:

In-depth Look at Advertising

Module 2 :

Media Planning

Module 3 :

Marketing Strategies

Module 4 :

The Purpose of Adverts

Module 5 :

Market Research

Module 6 :

Designing the Budget

Module 7 :

Positioning Your Message

Module 8 :

Elements of an Advertising Campaign

Module 9 :

Recipe for a Perfect Advert

Module 10 :

Buying Advertising Space

Module 11 :

Viral Marketing

Module 12 :

Mastering the Art of Social Media Marketing

Module 13 :

Avoiding Pitfalls in Marketing and Advertising

Module 14 :

Understanding the Important Abbreviations in Advertising

Module 15:

Advertising and the Law in the UK

Module 16:

Print and Online Advertising

Module 17:

Important Advertising Examples

Module 18:

Career Opportunities in Marketing and Advertising

Who can take the Advertising and Marketing Certification Level 2 course?

There are no entry requirements to take the course.

What is the structure of the course?

The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.

Where / when can the course be studied?

The course can be studied study at any time and from any internet connected device

Is there a test at the end of the course?

Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing.

What is the pass mark for the final test?

The pass mark for the test is 70%.

What happens if a user fails the test?

If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.