Instagram Marketing Certification

4 out of 5
6 reviews

Instagram Marketing Certification

The world of marketing changed exponentially with the introduction of social media. Not only did social media platforms allow for a major expansion in marketing demographic outreach, but it introduced an affordable avenue for businesses and companies to market their brand.

Since its inception in 2010, Instagram rapidly became a sought-after platform for marketing. As with any form of marketing, Instagram marketing requires research, legwork and a budget. However, the potential to reach the masses is far greater than with any other platform for product marketing, albeit print, digital format or social media.

In this Instagram Marketing course, we will look at the brief history of Instagram to gain a better understanding of how the platform works.

In addition, we will learn how to effectively use Instagram as a means of domestic and global brand outreach to maximise the potential for success. If used effectively, Instagram marketing may be the only form of marketing that is required for a brand.

You Will Learn:

    • The history of Instagram
    • The role that Instagram marketing plays
    • The formula for Instagram’s success
    • Defining business goals
    • Setting marketing objectives
    • How to create a content strategy
    • How to define your target market on Instagram
    • Instagram marketing challenges
    • How to take advantage of Instagram tools

In general, marketing requires a good bit of research. It is important to clearly identify a brand and to market the product/service to the right demographic. Although Instagram is a social media platform, it is not exempt from the rules of efficient marketing. Therefore, to be a successful Instagram marketer or to make sure that the right form of marketing is used for a business, communities and users need to be identified.

The latter is particularly important, as it is estimated that 95 million photos and videos are shared via Instagram every day. Therefore, to ensure that a brand is not lost within the sea of many brands and business, the correct target audience needs to be identified.

Module 01:

The History of Instagram & Successful Marketing Campaigns

Module 02:

Define Business Goals, Set Marketing Objectives & Create Content Strategy

Module 03:

How to Define Your Target Market on Instagram

Module 04:

The Challenges of Instagram Marketing & How to Take Advantage of Instagram Tools
There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.
The course can be studied study at any time and from any internet-connected device
Once you have completed all 4 modules there is a multiple-choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
4 out of 5
6 Ratings

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Enrolled: 34 students
Duration: 2.5 hours
Lectures: 4
Level: Advanced


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed

Find Us

123 Main Street
New York, NY 10001

Monday–Friday: 9:00AM–5:00PM
Saturday & Sunday: 11:00AM–3:00PM

Instagram Marketing Certification
4 out of 5
6 reviews